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Bridget Gorman

Recent Posts

1 min read

Increase Employee Engagement with a Year-Round Mobile App

By Bridget Gorman on 17 July 2019

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Unlock the Power of Your AMS with a Year-Round Mobile App

By Bridget Gorman on 3 July 2019

Your members and your mission are the heart of your organization, but your Association Management System (AMS) is arguably your most valuable business tool. It might occasionally be the subject of ire, but the truth is, your AMS enables you to successfully create, manage and engage with the community you serve-- whether it’s member renewals, event management, registrations and payments, or activity and education tracking. 

With a mobile app, you have the opportunity to integrate with your AMS in order to add greater value to your communications and membership strategies and further complement your AMS’s functionality. 

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Why App Design is Critical to a Successful Mobile App

By Bridget Gorman on 19 June 2019

As organizations strive to remain relevant and valuable in today’s mobile-first culture, they must chart a course for mobile member engagement. With a well-designed native mobile app, the paths of technology and communications converge and create a new avenue to increase member satisfaction, foster an active community, and advance your organization’s mission to provide resources and information to your members. The key to staying on course in this mobile journey is design. 

User Experience (UX) -- UX is a tech buzzword because it’s paramount to the success of any app. The UX relies on several factors that are directly related to design:

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Why Associations Need a Year-Round Mobile App

By Bridget Gorman on 6 June 2019

When the Culture Transforms, So Must Your Organization

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Promoting Your Year-Round Mobile Membership App Beyond Events

By Bridget Gorman on 21 May 2019

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Afraid to Go Paperless at Your Next Event?

By Bridget Gorman on 15 May 2019

3 min read

How Facebook is Crushing Snapchat with a Superior Mobile Experience

By Bridget Gorman on 7 May 2019

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Why Now is the Time to Invest in a Year-Round Mobile Membership App

By Bridget Gorman on 17 April 2019

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Clowder Case Study: Advanced Solutions International (ASI)

By Bridget Gorman on 3 April 2019

ASI’s annual iNNOVATIONS conference brings together employees, iMIS clients and partners from across the globe to build stronger partnerships and share ideas and opportunities related to iMIS. The 2019 conference was a great success, and the new year-round ASI Connect app helped attendees navigate the event and communicate with ease. 

Events Drive Downloads 

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Brand Loyalty in a Mobile-First Market

By Bridget Gorman on 20 March 2019