Book a Demo

Why Now is the Time to Invest in a Year-Round Mobile Membership App

2 min read

17 April 2019

One Central App Keeps You Front and Center

Making it easy for members to engage with you and your community through your mobile app will boost engagement, increase satisfaction and impact retention.

Embrace Change and Move Forward

Mobile usage has changed the way people and businesses interact with the world and each other. Sometimes you hear murmurs suggesting that membership associations are slow to change and can be resistant to things that might disrupt their tried and true processes and procedures. Say it ain’t so. Embrace the change mobile brings to your association’s dynamic and harness the power of connectivity and engagement. For the last 10 years we’ve seen declarations that “Mobile is the future,” but it’s clear that mobile has arrived, and now is the time to embrace it. 

An App is the Right Tool Now

Statistics show mobile traffic surpassed desktop web traffic in 2014 and has continued to grow. Statistics also show that the number one way people engage on their mobile devices is through apps. Apps dominate browsers in mobile usage and account for 90% of mobile phone time and 57% of all digital media usage according to a recent report

To recap that: Mobile has outpaced desktops and tablets. And mobile apps have outpaced mobile browsers. So, while a website is good, and a mobile website is better, an app is the best tool for engaging your members and the broader community. 

Statistics support the value of apps for organizations; use data to drive your decision to invest in a native app so you can support your mission in the modern world. Your members are likely using apps more than browsers and that’s what they’ve come to expect. Organizations need to keep pace with members’ habits to provide adequate professional support, resources and the many benefits of a fully engaged community. 

It’s Easy to Deliver a Good Experience with a Good App 

In the broader consumer market, a person’s experience is a bigger factor than both the quality of the product and the price.  Meaning, having an app that is a good product and offers features your members use and benefit from will enhance their overall satisfaction with your association. Their positive experience translates into loyalty, which makes retaining and expanding your membership -- not to mention increasing revenue – more likely. 

To recap that: A good mobile experience goes a long way in satisfaction. It’s easy with a good app. Happy users equal loyal members. Loyal members are great recruiters. And 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017).  Your app can do that.

The data is compelling, and the time is now. 

Topics: Mobile Insights

Written by Bridget Gorman