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Why Associations Need a Year-Round Mobile App

2 min read

6 June 2019

When the Culture Transforms, So Must Your Organization

Historically, the perceptions your members and partners form about your organization have been based largely on your public persona: your various communications efforts such as websites, email campaigns, and printed publications, as well as your annual conferences and events. Keeping up with the latest trends and best practices in these areas has always been essential to maintaining a strong brand identity and fostering a cohesive and connected community to ensure you have a positive image. So, have you embraced mobile?

Evolution of Technology

Thirty years ago, the personal computer changed the way we share and consume information and communicate with one another. Associations adapted, because - could you imagine your organization functioning without a website? 

In the last decade, the smartphone has become the new computer and has further revolutionized the way we interact. And now that mobile has surpassed the web with 60% of digital time spent in apps - has your organization adapted to our current mobile-first culture?  

Adapting to the Way We Communicate

Having a dedicated app gives an organization access to the latest technology and fastest growing communication channel in order to best connect members with their industry. Embracing mobile demonstrates a progressive and forward-thinking mentality and showcases that you are utilizing the most efficient tools for remaining highly engaged and relevant within your community.

An app is not a luxury item; it is the number one way Millennials, the largest generation in the U.S. labor force (35%), consume content. Apps enable users to connect and engage 24/7 instantly and conveniently. Utilizing an app is an inevitability for your organization- are you keeping pace with the needs of your members? 

Forging Ahead

Yes, the communications landscape is changing, but it does not have to be a daunting transformation. If you anticipate meeting the needs of your members, incorporating an app into your operations and membership experience is just a natural progression of your communications and engagement strategy. Whether it’s advertising possibilities, the connectivity, the analytics tools, the mobile messaging, or the ability to get information into your members’ hands with one click, the benefits and opportunities for your organization and membership are exciting - your members are worth it, aren’t they?

Topics: Mobile Insights

Written by Bridget Gorman