Recently we had special guest Brenda Faught from the Texas Retired Teachers Association join our Client Success Team to discuss the TRTA app and its promotional and content strategies, how they've utilized the app for events, and how well their older demographic has adopted their mobile features. Watch now!
3 min read
If it’s one thing this pandemic has shown us, it’s the power of adapting to unforeseen circumstances. Throughout the course of last year, organizations were scrambling to adjust to a new normal when it came to hosting events through a virtual setting. Now it has become the expectation. The key element to a successful virtual event is the amount of attendee engagement that's brought about both during and after. While many organizations are discovering that going virtual now makes it possible to include a larger audience, the biggest question in need of addressing is how do they keep their attendees drawn in for the entire event?
2 min read
Here at Clowder, nothing makes us happier than seeing our clients excited about their apps. So when we see an awesome app promotion like the one Texas Retired Teachers Association (TRTA) recently sent out through their organization's newsletter, we just had to share!
1 min read
ABCA's Deputy Executive Director Jon Litchfield sat down with our Client Success Team to chat about the advantages their organization has seen by providing a mobile app to members throughout the pandemic.
Take a look at the clip below from our recent client-exclusive webinar:
We're giving everyone an inside look into what service and resources look like as a Clowder client. Michelle Berrones of the Pennsylvania Dental Association joined Client Success Manager Kelsey Druggan for a discussion on how the PDA Go app has served as mission control throughout the COVID-19 crisis.
4 min read
How Mobile Helped ASI Shift Their Annual Conference into a Successful Virtual Event on (really) Short Notice
For more than 20 years, Advance Solutions International (ASI) has hosted their annual iNNOVATIONS conference for partners, clients and staff. The conference is a chance to strengthen their community, participate in training on new and evolving technologies and solutions, and recognize and celebrate the innovation and collaboration in the community through their global partner awards and coveted Great Things Awards for clients. It’s a fun conference with high energy and a full agenda.
2 min read
Our clients have really stepped up for their communities during the current COVID-19 crisis. This pandemic has caused numerous disruptions to member initiatives, events and other in-person interactions. Despite that however, they've been able to maintain a level of connectivity from afar through each of their respective membership apps. The use of mobile technology has played a key role in making this distance feel much more manageable.
3 min read
We talk a lot about influencers. I mean think about it, they're everywhere. Social media, the news, politics. Telling you what to buy, what's cool and influencing the actions you take. Clowder client Shelley Seavers from AGC San Antonio recognizes the importance of influencers. She sent out an email to 11 individuals she identified as potential app influencers to help drive engagement. Read more about her thought process and expectations below from our one-on-one interview.
3 min read
In Fall 2019, the American Baseball Coaches Association (ABCA) launched its mobile app, My ABCA, to its 12,000+ members. Their promotion of the app, execution of its launch and commitment to user on-boarding is illustrative of their dedication to their membership value and to exemplary service. Earlier this month, ABCA welcomed 5,000 of its members to Nashville for its annual conference (#ABCA2020) where they discussed coaching strategies, networked and learned from other coaches and companies who love the game of baseball and have built their livelihoods around it.
2 min read
As far as the website vs. app debate goes, it’s not an Either/Or Situation - both are needed. Just as we always like to say – websites are for attention, apps are for retention. It’s time to put your website’s most utilized features and resources in a native app so your members can access them right through their phones. When it comes to keeping your association engaging, it’s important you know your people, what they need, and how to best deliver that.