Clowder Blog

Engagement and connectivity are paramount for associations looking to foster a vibrant and growingmembership. And a well-crafted mobile app can be the cornerstone of your association's strategythroughenhancing member interaction and streamliningyour communications. But what features are essential for making your mobile app a powerful tool for both your association and its members? In this article, we’ll explore the top features your association's mobile app should have, how they can drive engagement for your membership, and provide a handy checklist to help you assess and choose the right features for your app. 

The Importance of Mobile App Engagement

Mobile apps have become an integral part of our lives. In fact, people spent 3.8 trillion hours on mobile apps in 2022, according to data.ai.Whether it's for entertainment, productivity, or staying connected, we rely on mobile apps to enhance our daily experiences. However, with millions of apps available in app stores, it's becoming increasingly challenging for app developers to capture and retain users' attention. This is where mobile app engagement plays a crucial role. Mobile app engagement refers to the level of interaction and involvement users have with an app. It goes beyond just downloads and installations; it focuses on how users interact with the app, how often they use it, and how long they stay engaged. 

The recently released Guide to Mobile Engagement shares that 90% of time spent on mobile devices is spent on apps, while only 10% is spent on mobile websites, due to better user experiences and app functionality. If you’re thinking about investing in an engaging mobile experience for your association’s members, then you don’t want to miss the Novi Summit 2024 coming to Tampa, Florida next week.

Alexandria, VA (December 7, 2023) — Advanced Solutions International (ASI), a leading global provider of cloud software and services for associations and non-profits — and the developers of the iMIS Engagement Management System (EMS) — announced today that it has acquired Alexandria, VA-based Clowder®. Terms of the deal were not disclosed. Learn more at www.advsol.com.

Association mobile apps are springing up in the thousands. 

It’s getting harder and harder to engage association members. As demands on the public’s attention proliferate, community managers need to work harder and harder to ensure that their members see enough value to renew their memberships. 

If you’re responsible for any kind of online community, sooner or later you’ll come across Higher Logic. They’re one of the biggest players in this space and with the launch of their Higher Logic Thrive Community platform earlier in 2022, they’re determined to become even bigger. 

CEO Alexa Kade was recently featured in Tech Tribune's 'Profile of a Founder' series. Check it out here! 

Check out our new episode of Clowder Convos! We're joined by a member from the iMIS team, Global Vice President of Marketing at Advanced Solutions International, Edward Wendling. Edward and Alexa talk all about the benefits of integrating your AMS with mobile.

Clowder is very excited to share the promotion of our newest CEO, Alexa Kade!