Debbie Willis

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Recent Posts

14 min read

Member Engagement: 10 Top Strategies for the Digital Age

By Debbie Willis on 22 April 2025

Two major reasons why members join professional associations include being part of a community of like-minded individuals in their industry and accessing opportunities to develop their skills in the field. Your association can effectively fulfill both purposes by developing a strong member engagement strategy.

11 min read

Mobile Apps for Associations: Everything You Need to Know

By Debbie Willis on 21 April 2025

It’s no secret that we not only live in a digital-first world but also a mobile-first one. The average American currently spends 5 hours and 16 minutes per day on their phone, and they use mobile apps for about 90% of that time. With all of this traffic, the global market for mobile apps is projected to reach $755 billion by 2027!

4 min read

How a Year-Round Membership App Delivers More Value Than Event Apps

By Debbie Willis on 1 April 2025

 

2 min read

How ACC Built an Award-Winning Mobile App Experience (and What You Can Learn from It)

By Debbie Willis on 19 March 2025

 

5 min read

Generate New Streams of Revenue with Your Membership App

By Debbie Willis on 28 February 2025

 

10 min read

Push Notification Best Practices for Year-Round Mobile Member Engagement

By Debbie Willis on 15 January 2025

 

14 min read

Enhance New Member Onboarding with Your Association's Mobile App

By Debbie Willis on 13 December 2024

When a new member joins your association, they want to quickly experience how membership will help them achieve their career or business goals. With an onboarding campaign that’s personalized to their goals and interests, you show new members how your association plans to deliver the value they seek. 

1 min read

Clowder to Host Client Showcase Featuring Tips from Award-Winning Mobile App Launch

By Debbie Willis on 4 December 2024

MEDIA ADVISORY 
December 4, 2024

WHAT:
A fast-paced, 30-minute webinar for member-centric organizations on increasing community engagement featuring best-practice tips from the launch of the Association of Corporate Counsel’s award-winning app.

Topics: Clowder News
13 min read

Improving Member Communications with a Mobile App

By Debbie Willis on 12 November 2024

Because member inboxes are full, your emails often go unread. Communicating via email isn’t yielding the same results it used to. But you can still reach members in a non-obtrusive way via their phones.  

12 min read

Why Your Association Needs a Mobile Engagement Strategy

By Debbie Willis on 24 October 2024

Your members are just like us. When they want to know something, they grab their phones. The members you most want to engage are the most phone-dependent of all.  

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