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Debbie Willis

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Recent Posts

9 min read

Top Features Your Association's Mobile App Should Have

By Debbie Willis on 9 April 2024

Engagement and connectivity are paramount for associations looking to foster a vibrant and growingmembership. And a well-crafted mobile app can be the cornerstone of your association's strategythroughenhancing member interaction and streamliningyour communications. But what features are essential for making your mobile app a powerful tool for both your association and its members? In this article, we’ll explore the top features your association's mobile app should have, how they can drive engagement for your membership, and provide a handy checklist to help you assess and choose the right features for your app. 

4 min read

The Art of Keeping Members Hooked: 6 Strategies to Drive Mobile App Engagement

By Debbie Willis on 12 March 2024

The Importance of Mobile App Engagement

Mobile apps have become an integral part of our lives. In fact, people spent 3.8 trillion hours on mobile apps in 2022, according to it's for entertainment, productivity, or staying connected, we rely on mobile apps to enhance our daily experiences. However, with millions of apps available in app stores, it's becoming increasingly challenging for app developers to capture and retain users' attention. This is where mobile app engagement plays a crucial role. Mobile app engagement refers to the level of interaction and involvement users have with an app. It goes beyond just downloads and installations; it focuses on how users interact with the app, how often they use it, and how long they stay engaged. 

2 min read

Clowder is Headed to Tampa for Novi Summit 2024

By Debbie Willis on 22 February 2024

The recently released Guide to Mobile Engagement shares that 90% of time spent on mobile devices is spent on apps, while only 10% is spent on mobile websites, due to better user experiences and app functionality. If you’re thinking about investing in an engaging mobile experience for your association’s members, then you don’t want to miss the Novi Summit 2024 coming to Tampa, Florida next week.

Topics: Clowder News
2 min read

ASI Acquires Clowder®, the Leading Association and Membership Mobile App Platform

By Debbie Willis on 7 December 2023

Alexandria, VA (December 7, 2023) — Advanced Solutions International (ASI), a leading global provider of cloud software and services for associations and non-profits — and the developers of the iMIS Engagement Management System (EMS) — announced today that it has acquired Alexandria, VA-based Clowder®. Terms of the deal were not disclosed. Learn more at

Topics: Clowder News