Clowder Blog

Because member inboxes are full, your emails often go unread. Communicating via email isn’t yielding the same results it used to. But you can still reach members in a non-obtrusive way via their phones.  

Your members are just like us. When they want to know something, they grab their phones. The members you most want to engage are the most phone-dependent of all.  

When association professionals were surveyed for the 2024 Membership Performance Benchmark Report, their top concerns were: 

The way your members are searching for information online is rapidly turning mobile. Remaining relevant, especially to younger members, is imperative to your organization and it’s clear that mobile is where they’re at.  

Your association's mobile app can serve as a pivotal point for engaging with your members more effectively. However, increasing app adoption and ensuring consistent usage can be challenging. Here are eight proven tips to not only drive your mobile app adoption but also boost member retention:

Engagement and connectivity are paramount for associations looking to foster a vibrant and growingmembership. And a well-crafted mobile app can be the cornerstone of your association's strategythroughenhancing member interaction and streamliningyour communications. But what features are essential for making your mobile app a powerful tool for both your association and its members? In this article, we’ll explore the top features your association's mobile app should have, how they can drive engagement for your membership, and provide a handy checklist to help you assess and choose the right features for your app. 

The Importance of Mobile App Engagement

Mobile apps have become an integral part of our lives. In fact, people spent 3.8 trillion hours on mobile apps in 2022, according to data.ai.Whether it's for entertainment, productivity, or staying connected, we rely on mobile apps to enhance our daily experiences. However, with millions of apps available in app stores, it's becoming increasingly challenging for app developers to capture and retain users' attention. This is where mobile app engagement plays a crucial role. Mobile app engagement refers to the level of interaction and involvement users have with an app. It goes beyond just downloads and installations; it focuses on how users interact with the app, how often they use it, and how long they stay engaged.