Native Notes

We're giving everyone an inside look into what service and resources look like as a Clowder client. Michelle Berrones of the Pennsylvania Dental Association joined Client Success Manager Kelsey Druggan for a discussion on how the PDA Go app has served as mission control throughout the COVID-19 crisis. 

We have all had to adapt, rather abruptly, to the new way of interacting – with our families, professional communities, and businesses we patronize. We have changed our daily routines and altered our consumption habits, and, in the process, mobile devices have emerged as somewhat of a lifeline keeping us connected with one another and with the goods and services we need and rely on. Here are a few stats on app usage during the pandemic.

We were excited to join Association Analytics for a recent webinar that focused on effective member communication. Our COO Brad LaTour spoke as a guest alongside ASAE's Reggie Henry. 

Here at Clowder, we pride ourselves on our service. Our approach has always been that we're not just selling apps, but continuous, hands-on partnerships. Our Client Success team strives to serve as guides for building longevity and strong engagement in each of our apps. To showcase just how valuable our Client Success team is, we sat down with its Director, Alexa Kade, for a Q&A. Here's what she had to say:

Social media feeds are often rife with misinformation or interpretations of information that are designed to influence audiences in a particular way. Two-thirds of Americans get their news from social media (Pew Research) but sifting through opinions and rumors to consume accurate and unbiased news is a massive undertaking in today’s world. Furthermore, the clutter and randomness of social media apps can be a time-suck and a major distraction. What if you instead had one focused mobile hub for sharing with your members? That's where a membership app comes in. You can think of a membership app’s news feed as a Facebook-esque platform specifically for your unique professional community. 

We know old habits can be hard to break. But at a time where new information is constantly coming in and needing to be dispersed immediately, people are getting over inundated with email (our emails are probably the 2,353,296,413th you've gotten about COVID-19, which just further drives our point 😉). We understand as member-based organizations, that's been the go-to method for communicating with members for decades. However, we can't stress this enough - you should be relying heavily on a membership app throughout this crisis instead. Here's why:

For more than 20 years, Advance Solutions International (ASI) has hosted their annual iNNOVATIONS conference for partners, clients and staff. The conference is a chance to strengthen their community, participate in training on new and evolving technologies and solutions, and recognize and celebrate the innovation and collaboration in the community through their global partner awards and coveted Great Things Awards for clients. It’s a fun conference with high energy and a full agenda.

Our clients have really stepped up for their communities during the current COVID-19 crisis. This pandemic has caused numerous disruptions to member initiatives, events and other in-person interactions. Despite that however, they've been able to maintain a level of connectivity from afar through each of their respective membership apps. The use of mobile technology has played a key role in making this distance feel much more manageable.

We've sparked a lot of great feedback and discussions from this webinar. With everything going on, we wanted to spread the important messages and lessons from this presentation as much as possible. View and share now! 

“It’s important to note that social distancing does not mean social isolation.” Dr. Chaudhary (The New York Times)