Native Notes

As email traffic continues to grow, one might think open rates would follow suit. The average American receives 80-100 emails per day - but who has time to open that many emails every day? This overload causes important messages to get lost, accidentally deleted, or just plain forgotten. Open rates have been on a decline over the last few years and utilizing this channel as a stand-alone communication strategy has now become outdated. Organizations should be continually evolving as ongoing technology advancements are enhancing the ways in which people are receiving information. Your members are looking for that experience. In order to increase the likelihood of your members not only staying up-to-date with your industry content, but also remaining engaged with your organization, a more efficient form of communication is what’s needed. In today’s mobile-first world and on-demand economy, it’s the usage of push notifications that help to cut through the noise of constant emailing. 

2020 was… rough to say the least. Professionals throughout all industries were thrown numerous unforeseen challenges. Association members leaned heavily on their trusted organizations for guidance and resources to help them navigate the uncertainties. There were associations that succeeded in providing the necessary value during their members’ time of need, and there were those that did not meet the moment… and people took note. When cancellations and the need to distance began to affect connectivity, it was technology that became the glue for keeping communities intact. Because of this, what 2020 should have taught associations is the importance of meeting modern technology demands.

New year, new technology! Kicking 2021 off with our first webinar of the year next Wednesday @ 2 PM. Participants can earn 1 CAE credit. Register here! 

Your organization may be kicking itself for not going mobile sooner - like pre-pandemic times sooner. Or maybe after debating whether or not it's needed, the idea of mobile has just been sitting on the back burner for awhile. Regardless of what stage you’re in, it’s important to understand what it really means to take your membership and make it mobile.

Here at Clowder, nothing makes us happier than seeing our clients excited about their apps. So when we see an awesome app promotion like the one Texas Retired Teachers Association (TRTA) recently sent out through their organization's newsletter, we just had to share!

Welcome to a new monthly series where you'll hear from Clowder COO Brad LaTour. He'll speak to news within the membership and technology space, industry trends, and company insight. Enjoy!

Check out our latest press release!

ABCA's Deputy Executive Director Jon Litchfield sat down with our Client Success Team to chat about the advantages their organization has seen by providing a mobile app to members throughout the pandemic.

Take a look at the clip below from our recent client-exclusive webinar:

Associations that have resisted making their membership mobile often echo the same excuses for not doing so. However recent statistics from Facebook’s user demographics and ad revenue shoot holes in these tired old adoption myths.