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2 min read

How Associations Can Leverage Push Notifications to Cut Through the Noise of Constant Emails

By Jackson Dean on 16 February 2021

As email traffic continues to grow, one might think open rates would follow suit. The average American receives 80-100 emails per day - but who has time to open that many emails every day? This overload causes important messages to get lost, accidentally deleted, or just plain forgotten. Open rates have been on a decline over the last few years and utilizing this channel as a stand-alone communication strategy has now become outdated. Organizations should be continually evolving as ongoing technology advancements are enhancing the ways in which people are receiving information. Your members are looking for that experience. In order to increase the likelihood of your members not only staying up-to-date with your industry content, but also remaining engaged with your organization, a more efficient form of communication is what’s needed. In today’s mobile-first world and on-demand economy, it’s the usage of push notifications that help to cut through the noise of constant emailing. 

2 min read

What Associations Should Take Away from 2020

By Katie Argueta on 21 January 2021

2020 was… rough to say the least. Professionals throughout all industries were thrown numerous unforeseen challenges. Association members leaned heavily on their trusted organizations for guidance and resources to help them navigate the uncertainties. There were associations that succeeded in providing the necessary value during their members’ time of need, and there were those that did not meet the moment… and people took note. When cancellations and the need to distance began to affect connectivity, it was technology that became the glue for keeping communities intact. Because of this, what 2020 should have taught associations is the importance of meeting modern technology demands.

New Webinar: Meeting the Technology Demands of Your Members in 2021

By Billy Barnes on 7 January 2021

New year, new technology! Kicking 2021 off with our first webinar of the year next Wednesday @ 2 PM. Participants can earn 1 CAE credit. Register here! 

Topics: Webinar
2 min read

What Does it Mean to Make Your Membership Mobile?

By Katie Argueta on 28 October 2020

Your organization may be kicking itself for not going mobile sooner - like pre-pandemic times sooner. Or maybe after debating whether or not it's needed, the idea of mobile has just been sitting on the back burner for awhile. Regardless of what stage you’re in, it’s important to understand what it really means to take your membership and make it mobile.

2 min read

Client Spotlight: Texas Retired Teachers Association

By Katie Argueta on 22 September 2020

Here at Clowder, nothing makes us happier than seeing our clients excited about their apps. So when we see an awesome app promotion like the one Texas Retired Teachers Association (TRTA) recently sent out through their organization's newsletter, we just had to share!

2 min read

From Our COO: Apple and Facebook CRUSH their Quarterly Earnings During the Pandemic

By Brad LaTour on 18 August 2020

Welcome to a new monthly series where you'll hear from Clowder COO Brad LaTour. He'll speak to news within the membership and technology space, industry trends, and company insight. Enjoy!

3 min read

Clowder Raises $1.1M to Build Private Social Networks for Membership-Based Associations

By Katie Argueta on 17 August 2020

Check out our latest press release!

Topics: Clowder News

We Made Crunchbase's Startups to Watch List!

By Katie Argueta on 17 August 2020

Topics: Clowder News
1 min read

Client Spotlight: The American Baseball Coaches Association

By Katie Argueta on 31 July 2020

ABCA's Deputy Executive Director Jon Litchfield sat down with our Client Success Team to chat about the advantages their organization has seen by providing a mobile app to members throughout the pandemic.

Take a look at the clip below from our recent client-exclusive webinar:

2 min read

Using Facebook to Debunk the Top Two Reasons Organizations Avoid Going Mobile

By Bridget Gorman on 16 July 2020

Associations that have resisted making their membership mobile often echo the same excuses for not doing so. However recent statistics from Facebook’s user demographics and ad revenue shoot holes in these tired old adoption myths.

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