Clowder Blog

2020 was… rough to say the least. Professionals throughout all industries were thrown numerous unforeseen challenges. Association members leaned heavily on their trusted organizations for guidance and resources to help them navigate the uncertainties. There were associations that succeeded in providing the necessary value during their members’ time of need, and there were those that did not meet the moment… and people took note. When cancellations and the need to distance began to affect connectivity, it was technology that became the glue for keeping communities intact. Because of this, what 2020 should have taught associations is the importance of meeting modern technology demands.

New year, new technology! Kicking 2021 off with our first webinar of the year next Wednesday @ 2 PM. Participants can earn 1 CAE credit. Register here! 

Your organization may be kicking itself for not going mobile sooner - like pre-pandemic times sooner. Or maybe after debating whether or not it's needed, the idea of mobile has just been sitting on the back burner for awhile. Regardless of what stage you’re in, it’s important to understand what it really means to take your membership and make it mobile.

Welcome to a new monthly series where you'll hear from Clowder COO Brad LaTour. He'll speak to news within the membership and technology space, industry trends, and company insight. Enjoy!

Check out our latest press release!

ABCA's Deputy Executive Director Jon Litchfield sat down with our Client Success Team to chat about the advantages their organization has seen by providing a mobile app to members throughout the pandemic.

Take a look at the clip below from our recent client-exclusive webinar:

Associations that have resisted making their membership mobile often echo the same excuses for not doing so. However recent statistics from Facebook’s user demographics and ad revenue shoot holes in these tired old adoption myths.

We recently sat down (virtually) with Web Scribble's Director of Marketing, Dawn DiLorenzo, for a discussion on job boards, our new partnership, and job accessibility after the recent COVID-19-related effects on employment. Check out our conversation:

The coronavirus pandemic and the social distancing it's sparked around the world has put a lot in perspective for many both personally and professionally. Just as people have quickly had to change their daily habits, so have businesses, industries and membership organizations. But before we talk about what's expected in the future, let's think back to before all of this when the buzzword "digital transformation" was thrown around a lot within the association space. New web-based engagement strategies were continually being introduced as well as platforms for deploying more email. This current period of adapting however has shed light onto whether or not those transformative initiatives made have had their intended effects on members now. We know one thing to be certain - if these previous digital transformations did not include mobile, then they probably are not making the impacts that were hoped for.