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Jackson Dean


Recent Posts

Client Success Insights: A Clip From Our Client-Exclusive Webinar

By Jackson Dean on 7 July 2021

How can your organization define success? Do you know about the 5 Why's or the 1% better rule? Which data tracking parameters should you have in place? We recently sat down with our very own Client Success Managers, Kelsey Druggan and Mary Schmitt to address all of these questions and more! Click here to view their thoughts and insights on how to elevate your app engagement strategy.

2 min read

Blog: What is an Engagement App?

By Jackson Dean on 30 June 2021

If you’re trying to wrap your head around what an engagement app is and how it works, we’re here to help put those minds at ease. We understand there’s A LOT to process. So, what exactly does engagement mean? How would it benefit your community? At Clowder, we go way beyond creating a mobile solution - we're all about connecting people, so we want to take the time to ensure all of your remaining questions about our engagement platform are answered. 

2 min read

Blog: Extending the Value of Your AMS With an App for Your Members

By Jackson Dean on 25 May 2021

Building and maintaining member relationships as well as improving mobile efficiency should be high priorities when it comes to expanding your growth and retention strategies. Long gone are the days of multiple spreadsheets and email lists and thankfully so because we are here to ensure that your Association Management System (AMS) will seamlessly integrate with Clowder® to extend the long-term value of your organization. We have been working hard to ensure that our engagement app works as an all-encompassing solution to deliver informational content, easy-to-use event registration tools, improved member communication and instant online payments and renewals.

1 min read

Lightning Summit: How to Modernize Your Engagement Goals Beyond Event Apps

By Jackson Dean on 19 May 2021

Last week, we were invited to attend HeySummit's Lightning Summit. Our very own Alexa Kade, VP of Client Success joined tons of association leaders to provide an inside scoop on keeping your membership engaged, developing a stronger sense of community and maintaining a robust and enjoyable end-to-end mobile experience. Watch now!

Topics: Webinar
6 min read

Blog: Q&A with HeySummit

By Jackson Dean on 20 April 2021

We virtually sat down with HeySummit's CEO Robert Gelb for a discussion on what goes into building successful virtual events, how they have evolved since the start of the pandemic, how our mobile platform complements their services, and more!

Topics: Clowder News

A Clip from our Client-Exclusive Webinar

By Jackson Dean on 31 March 2021

Recently we had special guest Brenda Faught from the Texas Retired Teachers Association join our Client Success Team to discuss the TRTA app and its promotional and content strategies, how they've utilized the app for events, and how well their older demographic has adopted their mobile features. Watch now!

1 min read

Webinar with Association Analytics: Mobile & Data-First Strategy

By Jackson Dean on 26 March 2021

Our VP of Client Success Alexa Kade sat down with Association Analytics for a webinar that focused on the importance of driving member engagement through mobile-first communication and turning insights from your mobile data into actionable decisions for your association. Check it out here.

3 min read

Client Spotlight: Tree Care Industry Association

By Jackson Dean on 23 March 2021

If it’s one thing this pandemic has shown us, it’s the power of adapting to unforeseen circumstances. Throughout the course of last year, organizations were scrambling to adjust to a new normal when it came to hosting events through a virtual setting. Now it has become the expectation. The key element to a successful virtual event is the amount of attendee engagement that's brought about both during and after. While many organizations are discovering that going virtual now makes it possible to include a larger audience, the biggest question in need of addressing is how do they keep their attendees drawn in for the entire event

2 min read

Blog: How Associations Can Leverage Push Notifications to Cut Through the Noise of Constant Emails

By Jackson Dean on 16 February 2021

As email traffic continues to grow, one might think open rates would follow suit. The average American receives 80-100 emails per day - but who has time to open that many emails every day? This overload causes important messages to get lost, accidentally deleted, or just plain forgotten. Open rates have been on a decline over the last few years and utilizing this channel as a stand-alone communication strategy has now become outdated. Organizations should be continually evolving as ongoing technology advancements are enhancing the ways in which people are receiving information. Your members are looking for that experience. In order to increase the likelihood of your members not only staying up-to-date with your industry content, but also remaining engaged with your organization, a more efficient form of communication is what’s needed. In today’s mobile-first world and on-demand economy, it’s the usage of push notifications that help to cut through the noise of constant emailing. 

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