We virtually sat down with HeySummit's CEO Robert Gelb for a discussion on what goes into building successful virtual events, how they have evolved since the start of the pandemic, how our mobile platform complements their services, and more!
Recently we had special guest Brenda Faught from the Texas Retired Teachers Association join our Client Success Team to discuss the TRTA app and its promotional and content strategies, how they've utilized the app for events, and how well their older demographic has adopted their mobile features. Watch now!
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Our VP of Client Success Alexa Kade sat down with Association Analytics for a webinar that focused on the importance of driving member engagement through mobile-first communication and turning insights from your mobile data into actionable decisions for your association. Check it out here.
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If it’s one thing this pandemic has shown us, it’s the power of adapting to unforeseen circumstances. Throughout the course of last year, organizations were scrambling to adjust to a new normal when it came to hosting events through a virtual setting. Now it has become the expectation. The key element to a successful virtual event is the amount of attendee engagement that's brought about both during and after. While many organizations are discovering that going virtual now makes it possible to include a larger audience, the biggest question in need of addressing is how do they keep their attendees drawn in for the entire event?
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As email traffic continues to grow, one might think open rates would follow suit. The average American receives 80-100 emails per day - but who has time to open that many emails every day? This overload causes important messages to get lost, accidentally deleted, or just plain forgotten. Open rates have been on a decline over the last few years and utilizing this channel as a stand-alone communication strategy has now become outdated. Organizations should be continually evolving as ongoing technology advancements are enhancing the ways in which people are receiving information. Your members are looking for that experience. In order to increase the likelihood of your members not only staying up-to-date with your industry content, but also remaining engaged with your organization, a more efficient form of communication is what’s needed. In today’s mobile-first world and on-demand economy, it’s the usage of push notifications that help to cut through the noise of constant emailing.