As email traffic continues to grow, one might think open rates would follow suit. The average American receives 80-100 emails per day - but who has time to open that many emails every day? This overload causes important messages to get lost, accidentally deleted, or just plain forgotten. Open rates have been on a decline over the last few years and utilizing this channel as a stand-alone communication strategy has now become outdated. Organizations should be continually evolving as ongoing technology advancements are enhancing the ways in which people are receiving information. Your members are looking for that experience. In order to increase the likelihood of your members not only staying up-to-date with your industry content, but also remaining engaged with your organization, a more efficient form of communication is what’s needed. In today’s mobile-first world and on-demand economy, it’s the usage of push notifications that help to cut through the noise of constant emailing.