Your organization may be kicking itself for not going mobile sooner - like pre-pandemic times sooner. Or maybe after debating whether or not it's needed, the idea of mobile has just been sitting on the back burner for awhile. Regardless of what stage you’re in, it’s important to understand what it really means to take your membership and make it mobile.
First off, you should know that your members aren’t stationary. They aren’t constantly tied to their computers. What you will find tied to them at all times however, is their phone. And on their phones is a plethora of apps. Apps for news, apps for messaging, apps for entertainment, apps for shopping, apps for work and more. Through these convenient, on-hand channels is how we as a society have become conditioned to interact with the world around us.
At its core, making your membership mobile means leveraging this modern day behavior in order to best serve your community. Members are investing in the benefits your organization provides. For them to get the most value out of these benefits, they have to be accessible. When you make resources, information and tools easily available on the device members carry with them always, that is the level of accessibility that garners the greatest engagement.
Members should not have to wait until they can log into a website or sift through their inboxes to locate or utilize their benefits. Because association memberships are most often tied so closely with one’s professional life, your organization should be with them 24/7, at any time. If there’s breaking industry news, members should receive a push notification from their association app where they can see it there first and right away. If there’s certain resources that help members to perform their jobs, they should be able to view them within just a couple clicks in the app. When they’d like to interact and engage with those within their industry, they should be able to take advantage of instant in-app messaging and on-the-go forums.
Making your membership mobile is removing disjointed processes, modernizing your communication, enhancing your offerings and providing everyday value. We’ve become an on-demand, mobile-first world centered around improving efficiency in all that we do. Your members are included in that evolution.