Growing Your Membership with Mobile
As you consider mobile options, you are likely driven by the need to engage with younger members. Millennials, or the Mobile-First Generation, now make up more than 50% of the global workforce while Gen Z, or the Mobile-Only Generation, has started to make its entrance. These generations live on their phone, favor apps over websites, and prefer not to use email. But it’s all generations that are increasingly reliant on mobile devices and the stats to prove that are overwhelming.